Deanna Serra’s journey into the art world began as both a collector and a creator, experimenting with a variety of mediums including watercolor, acrylic, oil, resin, and pastels. Her passion for art deepened through her work at Community First Village, a project focused on building a supportive community for the unhoused in Austin, TX. During her time with the initiative, Deanna encountered many talented artists living on the streets - an experience that profoundly shaped her mission. In response, she launched a grassroots effort to deliver art supplies to unhoused creatives throughout Austin and host events that fostered artistic expression and connection.

Recognizing the systemic barriers many artists faced in entering traditional galleries, Deanna transformed a small house on South 1st Street into Art for the People Gallery in 2014. The building, once a home, a head shop, and a mortuary, became a space where all artists - regardless of background or circumstance - could be seen and celebrated. Inspired by its history and transformation, Deanna chose the butterfly as the gallery’s symbol, embodying renewal, freedom, and the belief that art uplifts the human spirit.

Today, Art for the People Gallery is located at 2801 S I-35 alongside Art Hub ATX, a collective of over 100 working artists. As the gallery marks its 10th anniversary, Deanna’s vision remains rooted in community, accessibility, and creative empowerment. Her hope is to see the spirit of Art for the People replicated in cities across the country - places where art changes lives and everyone is welcome.